Marketing Analyst II - Digital Experience

Christus Health
United States, Texas, Irving
Nov 03, 2026
Description Summary: The Business Analyst supports the delivery of consumer experience initiatives by translating business, consumer, and stakeholder needs into clear requirements and actionable development work. This role partners with Digital Experience, Marketing, IT, clinical/business stakeholders, developers, and vendors to develop business requirements documentation, manage work through Azure DevOps, facilitate Agile ceremonies, maintain product backlogs, and coordinate sprint execution. The analyst serves as the bridge between business strategy and technical delivery, helping ensure digital initiatives move from concept and requirements through development, testing, launch, and continuous improvement. Responsibilities: Business Analysis & Requirements * Facilitate discovery sessions with business and technical stakeholders to understand needs, workflows, dependencies, and desired outcomes. * Develop and maintain Business Requirements Documents (BRDs), functional requirements, process flows, user stories, acceptance criteria, and supporting documentation. * Translate business requirements into development-ready user stories and tasks. * Document current-state and future-state workflows. * Identify requirements gaps, dependencies, risks, and decisions that require stakeholder alignment. * Maintain requirements traceability from initial business need through implementation. Agile Project Management * Facilitate Agile ceremonies including: o Sprint planning o Backlog refinement o Daily stand-ups o Sprint reviews/demos o Retrospectives * Coordinate sprint priorities with Digital Experience leadership and development teams. * Monitor sprint progress, blockers, dependencies, and outstanding decisions. * Help ensure stories meet appropriate readiness criteria before entering development. * Coordinate business reviews and acceptance of completed work. Azure DevOps Management * Create and maintain Epics, Features, User Stories, Tasks, and Bugs within Azure DevOps. * Maintain organized and prioritized product and sprint backlogs. * Track work from intake through development, testing, business acceptance, and release. * Maintain story acceptance criteria, documentation, dependencies, and supporting artifacts. * Produce status reporting on sprint progress, backlog health, risks, blockers, and upcoming work. Digital Experience Delivery * Translate consumer journey opportunities into executable digital initiatives. * Support delivery across digital experiences such as websites, consumer communications, search, scheduling, personalization, and other consumer-facing platforms. * Coordinate requirements across business owners, experience teams, developers, vendors, and technology partners. * Support user acceptance testing and ensure delivered solutions align with documented requirements. * Identify opportunities to improve processes, workflows, and digital experiences based on stakeholder and consumer feedback. Requirements: Education/Skills Bachelor's degree in mathematics, statistics, marketing, business, or related field Knowledge of Google AdWords, Facebook Ads, and other marketing advertising platforms Demonstrated ability to solve problems and generate insights Strong writing, presentation, and project management skills Exceptional attention to detail and scientific calculations Superior knowledge of Microsoft Excel Knowledge of data visualization tools like Google Data Studio, Microsoft Power BI, or Tableau Proficiency with PowerPoint, Word, Outlook Experience Minimum three years of Google Analytic experience Minimum three years of Google Tag Manager experience Experience working with call centers and call analytics Experience with CRM platforms like Mercury/Healthgrades and Microsoft Dynamics 365 Licenses, Registrations, or Certifications None Work Schedule: 5 Days - 8 Hours Work Type: Full Time