Associate Creative Director- Product Campaigns

Aquent is partnering with an innovative client at the forefront of technological advancement, powering the next generation of connected experiences across the globe. Our client is renowned for pushing the boundaries of what's possible in the semiconductor and hardware industries, creating foundational technologies that shape our digital world. Join a team dedicated to transforming complex engineering into compelling human stories, making a tangible impact on how people interact with technology every day.

Are you a visionary creative leader ready to define the future of product campaigns? We are seeking a hands-on **Associate Creative Director, Product Campaigns** to ignite excitement and drive engagement for cutting-edge product lines, particularly in compute (laptops and PCs) and wearables & XR (smartwatches, audio, smart glasses, and spatial computing). This is your chance to lead high-impact, full-funnel integrated campaigns that translate groundbreaking chip architecture, advanced AI capabilities, and intricate hardware specifications into captivating, culture-defining creative work. You will be instrumental in ensuring our client's offerings stand out as iconic brands, setting new standards in the industry.

What You'll Do:

Creative Ideation & Full-Campaign Development

• Lead the conceptualization and direction of 360 global product campaigns across diverse channels including digital, film, social, OOH, experiential, partner retail, and major launch events.
• Infuse emerging technology literacy into every stage of creative development, positioning our client at the forefront of conversations around AI, mobile computing, and connected ecosystems.
• Champion creative ambition, pushing beyond conventional tech marketing tropes to explore unexpected angles, bolder visual languages, and breakthrough creative solutions.

Creative Communication, Direction & Presentation

• Master the art of pitching and presentation, building and delivering compelling keynote-level decks, concept boards, style frames, and prototypes that effectively sell ambitious ideas to senior internal stakeholders and external OEM partners.
• Guide copy, art direction, 3D/CGI visualization, video production, and sound design to uphold an ultra-premium, modern brand aesthetic.
• Seamlessly bridge the gap between technical feature demonstrations and emotionally resonant consumer narratives across all creative outputs.

Cross-Functional Collaboration & Production

• Forge strategic partnerships with the Creative Director, product marketing managers, and OEM/hardware partner teams to align creative ambition with overarching business goals.
• Provide leadership and direction to agency partners, copywriters, art directors, motion designers, and external production houses from initial brief through post-production.
• Oversee hands-on production, including live-action shoots, CGI product renders, virtual production, and interactive web/digital assets, ensuring timely and high-craft delivery.

What You'll Bring:

Must-Have Qualifications

• 7+ years of dynamic creative experience spanning advertising, brand design, or integrated marketing agencies/in-house studios, with a proven track record of leading product launch campaigns.
• A standout portfolio showcasing multi-channel, integrated global campaigns, particularly within the tech, hardware, consumer electronics, or lifestyle innovation sectors.
• Strong conceptual fluency with computing, personal hardware, and wearable/smart technology ecosystems.
• Demonstrated mastery in leading complex productions across video, 3D CGI product visualization, interactive digital, and experiential activations from concept to execution.
• Exceptional communication and presentation skills, with a proven ability to persuade senior leadership and OEM partners.
• Hybrid leadership capabilities, comfortably toggling between strategic big-picture direction and hands-on creative execution.

Nice-to-Have Qualifications

• Experience collaborating with global OEM partners (e.g., Microsoft, Lenovo, Dell, HP, Samsung, Meta) on co-branded launch initiatives.
• Familiarity with leveraging generative AI tools and 3D pipelines into modern creative workflows.

Why Join Us?

In this role, your success will be measured by the bold, culture-defining creative work that elevates compute and wearables, setting a new benchmark for semiconductor and hardware marketing. You will excel at translating complex on-device AI and processing capabilities into simple, desirable consumer benefits that resonate globally. Your cohesive, high-performing 360 campaigns will deliver measurable brand lift, cultivate partner enthusiasm, and drive consumer demand worldwide. This is an unparalleled opportunity to shape the narrative for groundbreaking technology and leave a lasting impact on the industry.