Sr Business Analytics Manager

The Sr. Business Analytics Manager role sits in Consumer Marketing atthe center ofdigital marketing, partnering withdigitalmarketers,product teams, andengineeringto ensuremarketing effortsaremeasured accurately, translated into meaningful insights, and used tooptimizeour messaging toconsumers across our brand and products.TheSr.Business AnalyticsManagerhelps shiftconsumer marketingfromoutputfocusedexecution toinsightdrivenoptimization. Your work will influence how our marketers learn from performance, adapt to culture, and continuously improve how our brand and consumer products connect with audiences.

We are looking for individuals with mastery ofconsumer marketinganalytics, a passion for storytelling with data, and changecatalysts who useinsightstoinform strategy and execution. This is ahigh impactrole where your work will directly influencemarketingstrategies,channeloptimizationand how teams learn andimprovemarketingperformance over time.Success is measured by the decisions and changes your insightsdrive.

Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positivelyimpactour culture every day.

• Analyzemarketingperformance and consumer impactdatatoidentifytrends, patterns, and opportunities that inform optimization ofcampaigns,strategies, and storytelling.
• Translate data into clear, actionable insightsby developing simple, visual, and compelling narratives that guidedecisionmakingfor marketers and stakeholders.
• Provide strategic recommendationsthat help teams understand what is working, whyit'sworking,experimentationpossibilitiesand how to improve future performance.
• Define andmaintainmeasurement frameworksby ensuring data is trackedaccurately,metrics are clearly defined, andmarketingperformance is measured consistently acrosschannels,campaignsand audiences.
• Partnercrossfunctionallywith marketing, analytics, and platform teams to continuously improve data quality,insights creation and strategic decision.
• Enable insight adoption by leading implementation or experimentation of insights into marketing strategy, briefs, and channel decisions; follow through to measure impact.
• Embody our CultureandValues

Required/minimum qualifications

• Master's Degree in Mathematics, Analytics, Engineering, Computer Science, Marketing, Business, Economics or related field AND 3+ years experience in data analysis and reporting, business intelligence, or business and financial analysis
• OR Bachelor's Degree in Statistics, Finance, Mathematics, Analytics, Engineering, Computer Science, Marketing, Business, Economics or related field AND 4+ years experience in data analysis and reporting, business intelligence, or business and financial analysis
• OR equivalent experience.

Additional or preferred qualifications

• Master's Degree in Mathematics, Analytics, Engineering, Computer Science, Marketing, Business, Economics or related field AND 6+ years experience in data analysis and reporting, business intelligence, or business and financial analysis
• OR Bachelor's Degree in Statistics, Finance, Mathematics, Analytics, Engineering, Computer Science, Marketing, Business, Economics or related field AND 8+ years experience in data analysis and reporting, business intelligence, or business and financial analysis
• OR equivalent experience.

• 4+ years of experienceinconsumer marketinganalytics, digital analytics, marketing analytics, or a closely related insights role.
• Experience analyzingdigital marketingperformance data and communicating insights tonontechnicalaudiences.
• Experience withemail, in-product & webdata,A/B experimentation, campaign reporting, audienceresearch.
• Experience with Marketing measurement concepts (incrementality/lift,attributiontradeoffs, Marketing Mixed Model (MMM).
• Experience with audience segmentation, funnel/drop-off analysis, creative/message insights,lifecycle(acquisitionactivationretention).
• Experience with measurement andanalytics, or reporting tools (PowerBI, and Adobe's Customer Journey Analytics) and key performance indicator (KPI) frameworks.
• Experience influencing decisions through insights without direct ownership of execution

Business Analytics IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.