Director of Social Media and Brand Partnerships

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This role ensures social media operates as a disciplined, insight driven brand channel while leveraging partnerships to extend brand presence across culture, community, and key moments of influence.

This leader sets clear direction, governance, and standards while enabling teams and agency partners to deliver impactful, on brand execution at scale.

Primary Responsibilities

Social Media Strategy & Brand Stewardship

• Own the long term social media vision, strategy, and operating model in alignment with brand, marketing, and business objectives

• Establish strategic frameworks for platform roles, content mix, brand voice, and community engagement

• Ensure consistent, disciplined brand expression across all social channels and executions

• Lead social planning for major launches, brand moments, cultural opportunities, and reputation impacting initiatives

• Act as a senior brand steward, ensuring all social activity reinforces brand positioning, values, and governance standards

Brand Partnerships & Strategic Collaborations

• Define the strategic role of brand partnerships within the marketing ecosystem

• Identify, evaluate, and lead partnerships that drive cultural relevance, audience growth, and measurable brand impact

• Oversee partner relationships end to end, from strategy and activation planning through execution and post campaign evaluation

• Ensure partnerships are authentic, brand aligned, legally sound, and scalable across brands and markets

Creator, Influencer & Community Ecosystem

• Set strategy and guardrails for creator and influencer engagement across social and partnership initiatives

• Ensure creator programs balance credibility, reach, brand safety, and performance

• Establish best practices for governance, content usage, approval workflows, and measurement

Team, Agency & Operational Leadership

• Lead and develop internal social media and partnerships teams with clear accountability and performance expectations

• Oversee agency partners across social content, creator marketing, and partnership activations

• Establish operational rigor, workflow discipline, and cross functional collaboration standards

Performance, Measurement & Optimization

• Define KPIs aligned to brand health, engagement, reach, and efficiency

• Review performance holistically, translating insights into strategic action and optimization

• Deliver clear performance readouts and recommendations to senior marketing and brand leadership

Cross Functional Leadership & Governance

• Serve as a senior partner to Brand, Creative, PR, Paid Media, Legal, and Corporate Communications teams

• Establish governance models to ensure alignment, efficiency, and brand safety

• Provide leadership guidance on high visibility or high risk moments impacting brand reputation

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Required

• Bachelor's Degree in Marketing, Communications, Advertising, or a related field
• 10+ years of experience in social media, brand marketing, partnerships, or integrated marketing

• Proven experience leading teams and managing agency partners

• Demonstrated ability to translate brand strategy into scalable social and partnership programs

• Strong understanding of social platforms, digital culture, and creator ecosystems

• Experience operating within complex, matrixed organizations

Preferred

• Experience leading national or global brand social strategies

• Strong analytical orientation with the ability to translate data into strategic recommendations

• Automotive, lifestyle, or premium consumer brand experience preferred

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Full-time

At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.

Our Benefits -- Designed with You in Mind

Comprehensive Health & Well-being Coverage

From your very first day, you'll have access to medical, dental, vision, and prescription drug coverage -- ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.

Family Building Benefit

We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Generous Paid Time Off

We believe in work-life balance. That's why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans

We help you plan for the future with:

• An employer match on contributions to your 401k, Roth, and Catch-Up plans
• An employer contribution, even if you don't contribute

Income Protection & Insurance Options

Benefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind.

Company Vehicle Lease Program

Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.

Support for Your Growth and Giving Back

We believe in investing in your future and your passions:

• Tuition reimbursement
• Student loan refinancing programs
• 18 paid volunteer hours each year to make a difference in your community

And so much more!

When you join us, you're not just building a career -- you're joining a company that supports you, inside and outside of work.