Senior Manager Pre-Hospital Segment Marketing

Senior Manager Pre-Hospital Segment Marketing

Laerdal Medical Benefits Include:

• Generous PTO & Holidays
• Comprehensive Medical, Dental, and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401k with Employer Match & Profit Sharing
• Tuition Reimbursement
• Wellness Reimbursement Program
• Professional Development Opportunities
• Pet Insurance
• Subsidized Cafeteria in NY based office

Position Overview:

This strategic leadership role is responsible for setting
vision, strategy, and execution for the Pre-Hospital segment, driving demand,
growth, and market leadership with a commitment to ethical practices,
sustainability, and advanced digital innovation. The Senior Manager of Pre-Hospital
Segment Marketing fosters a culture of emotional intelligence, adaptability,
and continuous learning, integrating analytics, data privacy compliance, and
workforce development to ensure the segment remains future-ready and
customer-focused. The role directly manages key marketing managers, providing
strategic direction, coaching, and performance management.

Core aspects of the role include:

• Leading the Pre-Hospital Ambition to Action (A2A) strategy and Programmatic Marketing initiatives
• Developing and executing campaigns, messaging, and KPIs aligned with customer needs and market insights
• Translating market research and customer insights into actionable programs
• Strengthening brand presence through thought leadership, events, and strategic partnerships
• Collaborating with Product & Segement Marketing on sales enablement tools to support the sales cycle
• Leading and developing a high-performing marketing team; partnership Marketing, GTM / Enablement Marketing and Segment Marketing

This is a high-impact
leadership role requiring strong strategic, analytical, and customer-focused
marketing capabilities.

Responsibilities:

Strategic Leadership

• Set and communicate the vision for Pre-Hospital segment marketing, aligning all activities with organizational values and strategic objectives
• Lead the annual Ambition to Action (A2A) strategy and implement strategic and tactical marketing plans to drive growth, share, and profitability in the Pre-Hospital segment
• Shape the market through deep insight, trend analysis, and strategic messaging.
• Review and approve major campaigns, strategic plans, and messaging frameworks.
• Ensure all segment marketing initiatives align with organizational goals, performance data, and market outlook.
• Oversee segmentwide KPIs and achievement of orderintake and growth targets.

Programmatic Marketing & Innovation

• Shape the market through deep insight, trend analysis, and strategic messaging.
• Review and approve major campaigns, strategic plans, and messaging frameworks.
• Ensure all segment marketing initiatives align with organizational goals, performance data, and market outlook.
• Oversee segmentwide KPIs and achievement of orderintake and growth targets.
• Develop and lead a programmatic marketing approach tailored to the Pre-Hospital segment
• Lead the adoption of advanced digital marketing strategies, including SEO, SEM, social media, and automation
• Stay ahead of emerging digital trends and guide the team in leveraging new platforms and technologies
• Ensure compliance with global and regional data privacy standards.

Brand Positioning, Thought
Leadership & Market Influence

• Strengthen Laerdal's brand through differentiated messaging, storytelling, and value propositions.
• Build thought leadership via KOL engagement, advisory boards, SMEs, and a strong reference network.
• Represent the Pre-Hospital segment at key industry events and external forums.
• Plan and execute highimpact industry event strategies with strong partner and customer engagement.

Customer, Market &
Competitive Insight

• Lead customer and market research to uncover unmet needs, behaviors, and innovation opportunities.
• Translate insights into actionable strategies, messaging, and growth programs.
• Conduct ongoing SWOT analyses, market reviews, and competitive landscape assessments.
• Maintain deep industry knowledge through associations, publications, and continuous professional engagement.
• Build thought leadership through advisory boards, KOL engagement, and strategic partnerships

Market Strategy, Planning & Business Case Development

• Develop multiyear marketing and brand strategies that identify opportunities and challenges.
• Build annual ProEd segment marketing plans in collaboration with internal partners.
• Prioritize market targets using segmentation, size, profitability, and potential.
• Develop financial projections and business cases for major initiatives.
• Analyze customer business models and evolving market dynamics to inform planning.

CrossFunctional
Collaboration

• Act as the internal ProEd segment champion, ensuring alignment across Sales, Product, Marketing, Digital Marketing, and Analytics.
• Collaborate on internal tools, assets, and enablement materials to support execution.
• Ensure consistency and accuracy of messaging, value propositions, and customer insights across all functions.

Sales & Marketing
Enablement

• Create targeted sales tools, presentations, training materials, and collateral supporting the buyer journey.
• Partner with Sales Training and Product Marketing to ensure field readiness and effective engagement.
• Drive awareness and enable the sales force through datainformed, personadriven content.

Leadership of Direct Reports & Workforce Development

• Conduct regular one-on-one meetings and performance reviews with Segment Marketing Manager - Vertical and
• Adjacent Pre-Hospital Segments, Partnership Marketing Manager - Pre-Hospital, and GTM Enablement Marketing Manager (Channel / Dist.) - Pre-Hospital
• Set clear goals, priorities, and expectations for each manager, ensuring alignment with segment strategy and organizational objectives
• Provide coaching, mentorship, and professional development opportunities for direct reports
• Identify skills gaps and create development plans for team members
• Facilitate collaboration and knowledge sharing among the segment marketing team
• Empower managers to lead their respective areas while ensuring alignment with segment strategy
• Promote a culture of accountability, innovation, and continuous improvement

Performance Analysis & Reporting

• Develop and mentor a high-performing marketing team, fostering continuous learning and professional growth
• Model and coach emotional intelligence, adaptability, and inclusive leadership across the segment marketing team
• Track segment KPIs, campaign results, and initiative performance.
• Conduct SWOT assessments to evaluate segment and product effectiveness.
• Report insights and variances to leadership and adjust strategy accordingly.
• Support annual business planning with data aligned insights and recommendations.
• Optimize marketing activities using analytics, customer insights, and revenue/pipeline contribution.

Requirements:

• Bachelor's
  degree in marketing or a business-related field required; MBA preferred.
• Minimum of 10 years of marketing experience in the Pre-Hospital segment.
• Background
  in Pre-Hospital segment or clinical experience is a plus.
• CRM
  experience required; Salesforce.com preferred.
• Proven
  experience leading marketing teams and cross-functional initiatives.
• Approximately 40% travel expectation with regular in-person engagement at the Wappingers Falls, NY office. Refer to 'Marketing - expected in person engagement to support success' pdf for current year expectations
• Collaboration with International team members may require flexible work hours.

Salary Range: $115,000-$135,000, eligible for 12% annual bonus

Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include, but not limited to; the qualifications of the individual applicant for the position, location, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.

Laerdal Medical Corporation is committed to provide equal employment opportunities to all applicants and employees without regard to race, color, citizenship status, religion, sex, sexual orientation, gender identity, martial status, age, genetic information, status as an individual with a disability, status as a protected veteran or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.