Marketing Analytics Analyst, Sr.

SCAN Group is a not-for-profit organization dedicated to tackling the most pressing issues facing older adults in the United States. SCAN Group is the sole corporate member of SCAN Health Plan, one of the nation's leading not-for-profit Medicare Advantage plans, serving more than 277,000 members in California, Arizona, Nevada, Texas and New Mexico. SCAN has been a mission-driven organization dedicated to keeping seniors healthy and independent for more than 45 years and is known throughout the healthcare industry and nationally as a leading expert in senior healthcare.

SCAN employees are a group of talented, passionate professionals who are committed to supporting older adults on their aging journey, while also innovating healthcare for seniors everywhere. Employees are provided in-depth training and access to state-of-the-art tools necessary to do their jobs, as well as development and growth opportunities. SCAN takes great pride in recognizing our team members as experts in their fields and rewarding them for their efforts. If you are interested in becoming part of an organization that is innovating senior healthcare visit www.thescangroup.org, www.scanhealthplan.com, or follow us on LinkedIn, Facebook, and Twitter.

Job Description:

The Job

You will be joining the SCAN team focused on acquisition marketing analytics and operations. This full-time position as Marketing Analytics Analyst Sr is responsible for creating marketing data strategy, setting up data structure and implementing reports to ensure the team can leverage data-driven insights related to budget, spend and performance to optimize marketing strategies, improve campaign performance, and support business growth. The successful candidate should be a power-user of MS Excel; capable of using formulas and pivots to do organize and analyze varying sets of data. They should be a proactive, detail-oriented collaborator with strong traditional and digital media understanding, capable of driving new innovations from the ground up.

You Will

• Create, validate and setup data strategy for marketing acquisition team across budget and performance with an eye towards future-proofing

• Ensure data integrity and compliance with privacy regulations.

• Lead development and drive evolution of dashboards, reports, and KPIs to track marketing performance

• Collect, analyze, and interpret marketing data from multiple sources (CRM, digital platforms, sales reports).

• Create and organize complex data in excel spreadsheets to enable analysis

• Collaborate with cross-functional teams (Marketing, Sales, Finance) to align analytics with business objectives.

• Provide actionable insights to improve customer acquisition, retention, and engagement.

• Support forecasting, budgeting, and ROI analysis for marketing initiatives.

• Ensure data integrity and compliance with privacy regulations.

• Sr / Lead Role (prioritizes assignments, provides assistance, scheduled work, but does NOT directly supervise

Your Qualifications

• Bachelor's Degree or equivalent experience required.

• Bachelor's degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master's preferred).

• 5+ years in marketing analytics or related role.

• Proven experience with MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, HubSpot).

• Expertise in digital media and direct-to-consumer marketing or comparable experience.

• Experience with strategic planning is preferred.

• Should have an understanding of digital campaign performance, attribution, and optimizations

• Should have expertise in understanding consumer conversion funnels.

• Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required.

• Agency background is preferred

• Google AdWords, Analytics and Google Data Studio experience preferred

• Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred

• Excellent written and verbal communication skills

• Familiarity with website analytics and reporting as it relates to digital marketing

• Ability to work and deliver multiple projects simultaneously on tight deadlines

• Excellent organizational and project management skills

• Advanced MS Excel expertise (formulas, pivots, analyses)

What's in it for you?

• Base salary range: $80,300 to $116,197 annually

• Work Mode - Remote

• An annual employee bonus program

• Robust Wellness Program

• Generous paid-time-off (PTO)

• Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday

• Excellent 401(k) Retirement Saving Plan with employer match and contribution

• Robust employee recognition program

• Tuition reimbursement

• An opportunity to become part of a team that makes a difference to our members and our community every day!

We're always looking for talented people to join our team! Qualified applicants are encouraged to apply now!

At SCAN we believe that it is our business to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects our community through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.

SCAN is proud to be an Equal Employment Opportunity and Affirmative Action workplace. Individuals seeking employment will receive consideration for employment without regard to race, color, national origin, religion, age, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender perception or identity, age, marital status, disability, protected veteran status or any other status protected by law. A background check is required.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)