Senior Marketing Analytics Manager

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances, located in Englewood Cliffs, NJ.

Sr. Analytics Manager - Marketing

Top Skills

1. 8+ years of media data, analytics, and insights experience (paid search/ social, display, affiliate marketing, and ecommerce/CPG).
2. Direct experience standing up MMM/MTA measurement and the understanding of the components and metrics of MMM/MTA-must demonstrate this knowledge and experience
3. Heavily knowledgeable with direct, working-level experience in developing reporting, measurement, and insights across full-funnel media campaigns and programs

Position Description

Responsibilities

• Define and manage paid media analytics, insights, and reporting that support our marketing objectives and strategies, in order to make better-informed decisions on a timely basis.
• Lead the analysis and development of executive-friendly marketing/media reports, clearly and concisely communicating program and channel performance/progress against goals (e.g., ongoing campaign highlights, post-mortem reports, deeper ad-hoc analysis-market-share/paid media impact reports). This across HE LOB (full funnel digital media) and Performance Marketing (PLA and text search), as well as coordinating a monthly tracker for retail media inputs across accounts (Walmart, Best Buy, Costco, Amazon, Sam's/BJs, regionals).
• Provide compelling, action-oriented insights and takeaways across a full funnel paid media strategy (awareness, consideration, lower funnel conversion) to lead to better customer acquisition, brand health, S.com conversion, S.com Traffic, and offline contribution of our media channels.
• Lead the development of automated and systemized methods to more efficiently incorporate data and learnings into reports (i.e., exporting data and charts/graphs directly into management decks)
• Drive sophisticated analyses and insights to visualize, interpret, and "story-tell" data and learnings (e.g., SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA).
• Develop and maintain a robust measurement framework to track the effectiveness of media campaigns and investment, including ROI and S.com Traffic/revenue metrics. Create a reporting framework that effectively captures program performance and produces actionable run-of-business channel optimizations.
• Partner closely with IM Paid Media and Paid Media AOR to identify ongoing targets for each dimension of the business and integrate product investments and the resulting impact on the business.
• Work closely with the PCG Analytics Team and Big Data team (as needed) to align on the proper tagging strategies and tools to track key performance indicators (KPIs).
• Lead MMM/MTA requirements, report-outs, and optimizations. Apply findings to SEA business and future planning efforts, as well as champion findings internally across teams and leadership.

Requirements

• Heavily knowledgeable with direct, working-level experience in developing reporting, measurement, and insights across full-funnel media campaigns and programs.
• Should have a minimum of 8+ years of media data, analytics, and insights experience (paid search/ social, display, affiliate marketing, and ecommerce/CPG).
• Direct experience standing up MMM/MTA measurement and the understanding of the components and metrics of MMM/MTA-must demonstrate this knowledge and experience.
• A positive "all-hands-on-deck" attitude and willingness to get the job done.
• Passion for problem-solving, critical thinking, and digging into data and analytics to identify solutions and areas of optimization.
• A Bachelor's degree or higher in Marketing or other related fields.

Staffmark talent working with this client receive competitive compensation and a great benefits package, including medical, dental, vision, 401K, and Paid Time Off, plus more!