Manager - Outreach and Admissions

Western Technical College is a preferred employer in the 7 Rivers Region and is committed to providing a safe and respectful workplace for all co-workers. As an open-access institution, we proudly serve learners from all walks of life, recognizing that diverse backgrounds and lived experiences enrich our community and strengthen our mission. We are committed to creating a sense of belonging where everyone feels empowered to be themselves and supported in their personal and professional growth. This means actively identifying and removing barriers to opportunity and providing pathways to social and economic advancement. Western is deeply connected to the communities we serve, and we believe in the power of education to drive positive change. We seek individuals who are passionate about teaching and learning, dedicated to student success, and eager to collaborate in building a more vibrant, equitable community. If you share these values and are ready to make a meaningful impact, we invite you to explore this opportunity at Western.

1. Maintain and uphold the College values of Learning, Excellence, Accountability, Diversity, Student Success, Teamwork, Integrity, and Respect. Regular attendance is required.
2. Complete all required College training and responsible for maintaining the skills necessary to complete the essential functions of the position as defined by the department.
3. Student Success is the cornerstone of Western's culture and the college may assign employees as needed to other areas or additional duties to foster this success.
4. Administration and Strategic Planning - Supporting Action/Task May Include:

• Manage department goals and objectives through planning using key performance indicators that support key results, College priorities, and enrollment goals.
• Develop and implement comprehensive recruitment strategies to attract new students through community outreach, promotional events and informational sessions.
• Troubleshoot process issues and challenges, developing short-term and long-term solutions as needed and support staff in achieving department goals.
• Ensures high-touch and efficient communication and interaction with prospective students
• Oversee student-centered Customer Service Management (CRM) communications focused on the admissions funnel data for recruitment, tours, and student events.
• Ensure the department provides first choice service to external and internal stakeholder through in-person, telephone, email, individual meetings and CRM communications.
• Implement evaluation models from initial inquiry to registration; track and monitor recruitment related data to make data informed decisions.
• Responsible for the purchase of promotional materials and give away items

• Develop, maintain, and lead collaborative internal and external stakeholder relationships in support of College priorities and key results. Serve on internal and external committees
• Partner with community organizations to increase awareness of Western as an opportunity for all community members
• Work with other college departments such as Financial Aid, college advising, and academic and non-academic support areas to ensure students have the support they need.
• Collaborate with marketing, program leaders, faculty and students to increase Western's visibility and presence in local and state markets.

Minimum Qualifications

• Bachelors in a related field and 3 years of related occupational experience OR
• Education in related field and occupational experience totaling 7 years OR
• Occupational experience totaling 7years

This position reports to: Director - Strategic Enrollment Management

Starting annual salary range based on education and experience: $61,350 - $81,734

This position would include competitive salary, along with a wide variety of benefits available to full-time Western Technical College Employees. These benefits include: health, HRA, dental, life, retirement - Wisconsin Retirement System (WRS), voluntary vision, supplemental Allstate insurance (accident, critical illness and cancer), pet insurance, short-term and long-term disability insurance plans, flexible spending account for health & dependent care, employee assistance program (EAP), Employee Wellness Incentive, Education Reimbursement, and tax-sheltered retirement annuity programs - 457 & 403(b). We offer a range of paid leave including Bereavement, Casual Illness, Personal, Vacation, Holidays, Summer Fridays, Shut Down, Parental paid leave, Military paid leave, Volunteer leave, and Leave donation.

Applicant review will begin: Monday October 13th 2025

Start Date of: November 2025

Copies of Transcripts from regionally accredited colleges or universities are acceptable during the application process (originals will be required upon hire)

Western is accredited by the Higher Learning Commission. Our mission is to provide relevant, high quality education in a collaborative and sustainable environment that changes the lives of students and grows our communities. Western is committed to providing a safe and respectful workplace for all employees.

An Equal Opportunity/Access/Employer And Educator

Western Technical College is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution in the provision of its education and employment programs and services. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, or covered veteran status. Reasonable accommodation will be provided in the job application process to enable a qualified applicant to have an equal opportunity to be considered for a job as is provided to all Western employees. If you want to request an accommodation please contact the EEO/AA Compliance Officer at (608)785-9274.

Non-Discrimination Notice

Western Technical College, in compliance with state and federal law, does not discriminate on the basis of age, race, color, national origin, disability, marital status, sex, including sexual orientation and gender identity, veteran status, genetic testing or other legislated categories in employment, admissions, programs, or activities. Western prohibits retaliation against any individuals who bring forth any compliant, orally or in writing, to the College or government, or against any individuals who assist or participate in the investigation of any complaint or otherwise oppose discrimination. Western provides assurance that lack of English reading/speaking skills will not be a barrier to admittance and participation in the College. General inquiries regarding the College's non-discrimination policies may be directed to:

John Heath
Director of Human Resources
Western Technical College
111 7th Street North
La Crosse, WI 54601
608-785-9464
WI Relay: 711