Category Director (Feed & Seed)

The Category Director (Feed & Seed) is a strategic leader responsible for driving the growth, innovation, and market presence of PRADCOOutdoor Products Divison's Feed & Seed brands-Whitetail Institute and Ani-Logics Outdoors. This role oversees product management, marketing execution, and customer engagement, ensuring alignment with brand strategy and consumer needs. The ideal candidate will be a cross-functional collaborator, working closely with Sales, Marketing, Supply Chain, and Executive Leadership to deliver results and elevate brand performance.

Strategic Leadership

• Drive profitable growth and expansion of Feed & Seed product lines in alignment with brand vision and customer expectations.
• Champion product quality and ensure alignment with consumer preferences and market trends.
• Collaborate with Sales and Marketing to ensure product offerings support brand positioning and resonate with target audiences.

Product & Portfolio Management

• Lead innovation initiatives and continuous improvement across both brands.
• Conduct and interpret key business analyses: market share, competitive landscape, SKU rationalization, pricing strategies, and consumer insights.
• Optimize pricing, packaging, and margin mix; establish trade spending guidelines and distribution targets.
• Partner with the General Manager to manage budgets, allocate resources, and monitor performance metrics.
• Implement systems for tracking KPIs, reporting outcomes, and driving accountability.

Cross-Functional Collaboration

• Engage internal and external stakeholders to align on strategic priorities.
• Foster a culture of constructive challenge and solution-oriented thinking across teams.
• Represent the brands with professionalism and persuasive communication in all settings.

• Minimum 5 years of experience in strategic business planning and sales alignment with proven results.
• Minimum 5 years of brand-building experience within the hunting or outdoor industry.
• Undergraduate or Graduate degree in a related field, preferred.
• Strong project management skills with a track record of delivering complex initiatives.
• Proficiency in Microsoft Office Suite, especially Excel and PowerPoint for analysis and presentations.

• Exceptional organizational, analytical, and strategic planning abilities.
• Strong verbal and written communication skills.
• Confident and collaborative leadership style-able to challenge constructively and advocate for ideas with finesse.
• Proven conflict resolution and problem-solving capabilities.
• High sense of urgency, prioritization, and decisiveness.
• Metrics-driven mindset with financial acumen and forecasting expertise.
• Energetic and persuasive communicator who inspires teams and stakeholders.
• Outstanding presentation skills and ability to tailor messaging across audiences.