OEM Dealer Digital Advisor - Western US

Title: OEM Dealer Digital Advisor

Location: Southern California (80% travel across Western US required)

Reports to: VP, Digital Consulting

NOTE: Must be located in Southern CA or be willing to relocate.

The Role:

We are looking for a highly motivated and energetic Dealer Digital Advisor located in the North Central area to join our OEM digital marketing team. The ideal candidate will have a background in automotive digital marketing, ideally at the dealership level, have an entrepreneurial spirit and work within a larger team to grow the OEM Dealer Digital program. Ultimately, the candidate will play a critical role in driving retail sales and market share by promoting digital knowledge and engagement to our dealer body. The Dealer Digital Advisor is expected to:

Core Job Duties and Responsibilities:

• Act as the trusted digital advisor to the OEM's Dealer body conducting program performance reviews, vendor recommendations, and overall digital consultative services that drives improvements in the Dealers sales and service business
• Exhibit proficiencies in Dealership Websites, SEO, SEM, Social Media, Reputation Management, CRM and Google AdWords
• Work independently while keeping the management team advised on accomplishments
• Provide support and training to both Dealers and regional teams on digital marketing products, services and best practices
• Stay up to date on the latest digital trends and align dealers with the programs digital products and services
• Conduct regular reporting on digital performance metrics with the goal to identify opportunities within Dealers and Zones
• Understand cross tier program benefits and communicate these with dealers

Engage and educate our Dealer body on Digital Marketing Strategy and best-practices:

• Have an in-depth knowledge of lead management and customer communication processes
• Drive efficiencies in dealer process and best-practices to increase sales and participation in program
• Work with dealers to problem solve digital marketing concerns
• Consult with dealers to educate on OEM Digital systems and processes
• Support departmental goals and other operational activities in partnership with leadership
• Actively participate in organizational goal setting and establishment of organizational objectives for the OEM Digital Solutions team

Education, Experience and Competencies:

• Minimum of 4+ years' experience working directly with Dealerships in digital marketing
• 3+ years working in the automotive industry with some time in automotive digital marketing companies preferred
• General understanding in the areas of automotive digital marketing, websites, digital advertising, leads, CRM, marketing analytics, ROI, etc.
• Understanding and or experience working with Dealers or Dealer groups on digital marketing programs, consulting or executing campaigns
• Engaging personality with the ability to connect with a diverse range of people
• Self-starter with ability to manage multiple projects
• Ability to lead internal and external meetings and be an articulate and active participant, ensuring the discussion stays on track
• Ability to deliver instructions in a clear and concise manner; providing the proper materials and documentation when necessary
• Excellent verbal and written communication skills and confident with group presentations
• Identify risk and work with other leader and internal group to resolve conflict
• Superior analytical and organizational skills and demonstrated ability to pay attention to details
• Take ownership and accountability over the process ensuring success
• OEM and Dealer oriented team player with the ability to motivate the internal team while providing program leadership
• Must be able to travel: Up to 80% This is an in-person advisor role requiring extensive travel across the Western United States

The Career Opportunity:

This role has the opportunity to grow by working on various OEM programs. In addition and for the right candidate OEM direct roles may be an future opportunity.

The Team / The Business:

You will be joining an industry leader in dealer digital transformation. Working with the best Dealers in the assigned regions to ensure digital success.

Our Hiring Manager says:

"I'm looking for the kind of person who loves working with Dealers and understand the retail car business and how digital is the key to success"

The Way We Work:

• Leader Led
• Remote First
• Foster Flexibility
• Reward Performance
• Time Off Matters

Company Mission

J.D. Power isclear about what we do to ensure our success into the future. We unite industry leading data and insights with world-class technology to solve our clients' toughest challenges.

Our Values

At J.D. Power, we strive to be Truth Finders, Change Makers and Team Driven - the distinct behaviors that, together, define our unique culture.

J.D. Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Should you require accommodations during the recruitment and selection process, please reach out to tarecruitment@jdpa.com.

J.D. Power does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, J.D. Power has international sites and J.D. Power uses resources located throughout the world. J.D. Power may from time to time also use third parties to act on J.D. Power's behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within J.D. Power group of companies as well as to third parties acting on J.D. Power's behalf, including also transfers to servers and databases outside the country where you provided J.D. Power with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America. If you are a California or United Kingdom resident, additional disclosures about the information we collect and how we use that information can be found by clicking here.

To all recruitment agencies: J.D. Power does not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.

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