Associate Director of Mobile Base Marketing

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As the Associate Director of Mobile Base Marketing, you will be responsible for leading a critical team focused on minimizing customer disconnects and achieving leading churn performance within the Mobile Consumer base. Your team will be tasked with identifying key opportunities for churn intervention and then developing and deploying comprehensive strategies and offers to capitalize on these opportunities.

In this role, a primary focus for your team will be addressing customer pain points that contribute to dissatisfaction and ultimately lead to future disconnections (e.g., at the 30, 60, or 90-day mark, and beyond). To intervene before these disconnections occur, you will collaborate with other groups within the base marketing team, leveraging models, behavioral insights, and other data.

A critical requirement will be your ability to ensure that all programs are grounded in insights, clearly articulated, financially feasible and flawlessly executed. You will develop compelling business cases to support your programs and gain appropriate financial approvals. Leveraging BI resources within the team, you will ensure robust performance analysis & measurement that continuously optimizes and improves the impact of your team's programs.

To ensure cross-functional alignment and effective planning, you will develop and communicate comprehensive annual & quarterly marketing plans that protect our consumer base and maximize revenue. Additionally, you will play a key role in our NBx platform, ensuring the right offers and propositions are available and are appropriately targeted and prioritized.

Responsibilities include:

• Facilitating and managing deep insights from our subscribers (active and disconnecting) via surveys, research, AI insights, and partnership with CMI.

• Identifying highest risk subscribers via models, high risk behavior, 3rd party insights, etc.

• Designing and developing programs to appropriately identify root issue(s).

• Building holistic offer portfolio aligned to business strategy.

• Developing and optimizing audiences & offers by program.

• Setting valuations and ensuring correct prioritization of NBx propositions.

• Ensuring deep, ongoing partnership with base Pricing & Product marketing teams.

• Driving tight collaboration across marketing team to ensure end-to-end integration of strategy and programs (retention & revenue).

• Supporting core objectives of customer retention and revenue growth and a holistic view of the customer relationship through tight partnership and collaboration with your peers across base marketing.

You'll need to have:

• Bachelor's degree or four or more years of work experience.

• Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience managing products from ideation through development to launch.

• Experienced manager of large-scale marketing budgets, forecasting, and ROI analysis.

• Demonstrated ability to direct and set strategy; follow through with execution.

• Experience managing a team of highly skilled marketers.

Even better if you have one or more of the following:

• A Master's degree - ideally an MBA.

• Demand generation and/or digital marketing expertise preferred.

• Leadership in digital space and strong knowledge of digital media platforms.

• Excels at managing multiple initiatives simultaneously within tight deadlines.

• Proven ability to take initiative, influence others, and achieve results.

• Skilled and comfortable at working within the marketing matrix.

• Comfortable with continuously changing priorities.

• Strong analytical, problem-solving solving and planning skills.

• Excellent written and verbal presentation skills.

• Highly proficient in Microsoft Excel and PowerPoint.

• Familiarity with base management and lifecycle engagement tactics, techniques and practices.

• Ability to translate complex ideas and express them in concise, simple-to-understand ways.

• Ability to work under pressure on multiple projects simultaneously while meeting deadlines with frequent interruptions and redefined priorities.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.