Global Portfolio Marketing Director
Marketing & Public Relations Who We Are At Fossil Group, we dare to dream, disrupt, and deliver in a better way. We are committed to creating great watches, jewelry, and leather goods by investing in technology and long-term value creation. We do this by living out our core values - Authenticity, Grit, Curiosity, Humor and Impact - each and every day, continually powered by purpose and our people. Come be a part of Fossil, where we thrive on diversity, innovation, uniqueness, and inclusion! Make an Impact We are seeking a talented Director of Portfolio Brand Marketing to join our Marketing team at Fossil Group. In this role, you will lead the management of Fossil Group's licensed brands-including Emporio Armani, Armani Exchange, and Tory Burch-by fostering strong relationships with licensors and driving global marketing operations. An ideal candidate will possess a strategic mindset, exceptional leadership skills, and a passion for building brand equity through innovative, consumer-focused marketing initiatives. What you will do in this role: Global Brand Strategy & Oversight
- Lead the strategic development of annual global marketing plans for Portfolio Brands, partnering with brand leads and teams to ensure alignment with business goals.
- Oversee the creation of marketing budgets for each brand, ensuring proper allocation of resources across global and regional marketing initiatives.
- Work with cross-functional teams to prioritize key countries, brand stories, and marketing tactics that will drive traffic, sales, and awareness in all sales channels.
Campaign Execution & Brand Consistency
- Guide the team in ideating and developing innovative marketing, media, and POS strategies to effectively reach target consumers and achieve sales objectives.
- Ensure successful campaign execution and the consistent application of brand identity across all channels, ensuring messaging is aligned and impactful.
Cross-Regional Collaboration & Liaison
- Foster strong communication and collaboration between global and regional marketing teams to ensure alignment on strategic direction, campaign goals, and brand priorities.
- Partner with regional teams and commercial departments to understand local market needs and develop customized marketing strategies that resonate with specific markets.
- Maintain regular communication with licensor partners to influence investment strategies and ensure alignment of global/regional marketing content and opportunities.
Budget Management & Investment Optimization
- Oversee and manage the marketing budget for Portfolio Brands, ensuring that global marketing, regional marketing, and ad royalty budgets are effectively allocated and optimized.
- Identify opportunities to save or optimize marketing investments, ensuring a high return on marketing spend across all areas.
Innovation & Growth Initiatives
- Cultivate a culture of innovation, fostering new ideas and marketing approaches to stay ahead of industry trends and elevate brand presence globally.
- Identify and develop future marketing partnerships, collaborations, and opportunities that will drive continued growth for the business.
Team Leadership & Development
- Lead and motivate a team of global and regional marketers, providing clear vision and direction while supporting their personal and professional growth.
- Encourage collaboration, ensure a strong sense of ownership, and align team efforts with the broader company goals to maximize marketing effectiveness.
Executive Engagement & Reporting
- Regularly present marketing strategies, progress, and results to senior leadership, providing updates on key campaigns, budget performance, and opportunities for growth.
- Help shape and refine the overall marketing direction based on feedback from stakeholders, ensuring that all efforts are aligned with the company's strategic objectives.
Your Skills
- 7+ years of experience in marketing roles within fast-paced, matrixed organizations, with a focus on data-driven, integrated marketing strategy-including campaign planning and budget allocation
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field
- Strong experience using marketing data and analytics to inform strategy and decision-making
- Broad expertise across brand strategy, customer experience design, paid and owned media, content strategy, and creative development
- Experience with partner marketing or managing external brand/licensor relationships
- Familiarity with balancing data collection for marketing insights while maintaining compliance with data privacy and security standards
- Ability to influence cross-functional teams and drive alignment across multiple stakeholders
The Perks * Comprehensive benefits package inclusive of health and well-being services * 401(k) match and education on retirement planning * Paid parental leave for eligible employees, and a Return Back to Work program for new parents and caregivers to phase back into work on a reduced schedule * Generous Paid Time Off including Floating Holidays, Volunteer Time, and Summer Flex Fridays * Hybrid working schedules * Tuition Reimbursement on approved programs * Fossil Merchandise Discounts Accommodations Statement We are committed to creating an inclusive culture and strongly encourage candidates of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents and individuals with disabilities to apply.
If you need accommodations at any point during the interview process please let us know at applicationaccommodation@fossil.com.
#LI-Hybrid, #LI-JC1 LinkedIn Job Level Director
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Fossil Group
parental leave, paid time off, tuition reimbursement, 401(k)
Jun 13, 2025