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Marketing Events Planner

Printpack
United States, Georgia, Atlanta
2800 Overlook Parkway (Show on map)
Jun 28, 2025
The Marketing Events Planner is responsible for planning, executing, and managing marketing events, such as trade shows, customer events, golf tournaments, and webinars, to promote Printpack and enhance brand awareness. This Marketing Events Planner role combines event planning expertise with marketing strategy to create impactful experiences that drive business results. Success in this position will be measured through improved event ROI, reduced operational costs, increased lead generation, and enhanced brand visibility. The role requires expertise in event marketing strategy, project management, vendor negotiations, and industry knowledge, supported by proficiency in relevant technology platforms. By centralizing event management expertise, this position will free internal teams to focus on core business activities while ensuring more polished, professional, and effective event execution. The role serves as the cornerstone of Printpack's event marketing strategy, driving growth through strategic industry presence and optimal resource utilization. Job Requirements: Minimum Requirements: Bachelor's degree in Marketing, Public Relations or Hospitality 5+ years of B2B marketing experience Ability to travel 15% of the time Key Skills and Qualifications: Excellent project management and communication skills Proficient in data manipulation (Excel, Access) Multi-tasking and time-management skills, with the ability to prioritize tasks. Highly organized and detail-oriented. Mainresponsibilities include: Event Strategy, Management & Planning Researching and selecting growth-focused industry events, implementing best practices, and elevating our brand presence through professional execution. Develop comprehensive event strategies aligned with business objectives after identifying the company's requirements and expectations for each event. Streamline planning processes, reduce operational risks, and ensure consistent brand representation across all events. Liaise with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order. Drive and execute integrated plans and logistics for multiple simultaneous events, from initial planning to onsite event management and post-event follow-up. Coordinate and collaborate with cross-functional teams to deliver all event-related tasks, including event promotions, email campaigns, sales outreach, and giveaways. Work with a third-party event management company to manage booth properties, swag vendors, tradeshow management services, printed collateral, and requested shipments. Drive pre-event operations including event staffing, speaker management, agendas, on-site needs, and sales preparation. Ensure a high-quality, brand-aligned, and impactful presence at all external-facing events. Research opportunities for speaking engagements and recommend topics to cover. Vendor Management Source and negotiate with vendors (venues, catering, AV equipment, etc.) Manage relationships with event service providers to secure optimal pricing Evaluate and select appropriate venues Project Management Book venues, entertainers, photographers, and schedule speakers. Conduct final inspections on the day of the event to ensure everything adheres to the company's standards. Planned and managed event logistics and operations for trade shows, conferences, seminars, and corporate meetings to ensure deadlines were met. Maintain comprehensive metrics to measure ROI, lead generation, and overall event effectiveness, using these insights to continuously improve future events. Create detailed event timelines/schedules and coordinate internal teams/stakeholders Marketing & Promotion Collaborate with the marketing communications team on event promotion Develop event materials and collateral Manage event registration processes Create engaging content for event communications Budget Management Track expenses and maintain financial records Negotiate contracts and pricing Maximize ROI for event investments Report on budget performance Post-Event Activities Collect and analyze attendee feedback Prepare post-event reports and analytics Evaluate event success metrics Make recommendations for future improvements Printpack is proudly an equal-opportunity employer. We are committed to creating an inclusive environment. Embracing diversity enhances our work culture and is vital to our success. We do not discriminate based on race, color, religion, sex (including pregnancy), national origin, gender identity, sexual orientation, marital/parental status, genetic information, age, national origin, ancestry, ethnicity, disability, marital status, military or veteran status or affiliation, or any other characteristic protected under applicable law. To view your rights and government notices, please see the links below: Know Your Rights: Workplace Discrimination is Illegal - Conozca sus Derechos: La Discriminacion en el Lugar de Trabajo es Ilegal - E-Verify - Your Rights Under USERRA (dol.gov) - FMLA - FMLA (Spanish) - Pay Transparency Nondiscrimination Provision (dol.gov) - TRANSPARENCIA EN EL PAGO DISPOSICION SOBRE NO DISCRIMINACION (dol.gov) - Polygraph Protection - Right to Work - Right to Work (Spanish) Printpack is committed to helping individuals with disabilities participate in the workforce and ensure equal opportunity to compete for jobs. If you need a reasonable accommodation to assist you with your application for employment or job search, please get in touch with us by sending an email to CorpRecruiting@Printpack.com. Please include in your email a brief description of the accommodation you are requesting and the position for which you are interested in applying.