Digital Marketing Manager

Mannington Mills, Inc. is a fifth-generation family-owned business with values that include: CARE,?DO THE RIGHT THING,?WORK HARD/PLAY HARD, and?CONTROL OUR OWN DESTINY.?We set ourselves apart from the rest of the industry with a deep commitment and care for our people and our customers.

Our Mission is - To Be the Best People to Do Business Within the Flooring Industry. One of the world's leading manufacturers of fine flooring, Mannington Mills, Inc., based in Salem, New Jersey (USA) is engaged in the manufacturing and marketing of residential and commercial sheet vinyl, luxury vinyl, laminate and hardwood floors, as well as commercial carpet and rubber under the Mannington Residential, Mannington Commercial, Amtico and Burke brands.

Mannington Commercial designs and manufactures flooring solutions for every space and every need, to support the highest quality experience in the spaces that matter to you and the people who use them. We design solutions for Education, Healthcare, Hospitality, Retail and the Workplace.

Overview

Mannington Commercial is seeking a strategic and creative Digital Marketing Manager to lead and execute digital tactics that align with our overarching brand and marketing strategy. This role is ideal for a tech-savvy marketer with a passion for performance, storytelling, and customer experience. You'll be responsible for crafting and distributing meaningful, inspirational, confident, and engaging (M.I.C.E.) content across all digital channels.

Key Responsibilities

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  Content and Campaign Development:
  
  Work in conjunction with the Communications Marketing Manager to align with brand strategy and marketing objectives, planning and executing campaigns across digital landscape. Ensure content strategies support all marketing touchpoints including but not limited to product launches, performance, national/local events, sustainability, blog/design stories, and style/trend narratives, etc.

  
  

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  Digital Execution:
  
  Lead and manage all digital marketing activities including day-to-day management of all digital platforms, orchestrating how all digital tools work together, setting up workflows, and supporting content distribution.

  
  

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  Email Marketing:
  
  Manage and deploy all email marketing activities in conjunction with Communications Marketing Manager, including lead generation/nurturing, customer retention and loyalty, promotional campaigns and brand awareness, leading to measurable engagement and results.

  
  

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  Channel Management:
  
  Customize and publish content across digital platforms including the website, blog, email, (and social media when appropriate).

  
  

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  Behavior-Based Marketing:
  
  Implement personalized experiences based on user behavior-such as sample ordering, trade show attendance, and website engagement-using targeted email and curated content strategies to increase market and audience engagement.

  
  

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  Campaign Optimization:
  
  Conduct A/B testing on messaging, topics, and frequency to continually improve content performance and user engagement.

  
  

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  Performance Monitoring & Analytics:
  
  Track KPIs and campaign performance using tools like Google Analytics and Optimizely. Report regularly on key metrics including web traffic, lead generation and quality, bounce and conversion rates, etc. Identify areas for improvement and make data-driven decisions to optimize future strategies and maximize ROI.

  
  

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  UX Optimization:
  
  Collaborate with internal stakeholders and external vendors to refine website content and improve the user experience based on data insights.

  
  

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  Team Collaboration & Leadership:
  
  Host bi-weekly or monthly meetings to align marketing topics, content calendars, and campaign planning across departments.

  
  

Qualifications

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  5-7 years of experience in digital marketing or a similar role, preferably in B2B or commercial design industries.

  
  

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  Proficient in digital marketing tools and platforms (e.g., Google Analytics, CMS, social platforms, email marketing software, SEO tools).

  
  

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  Strong grasp of SEO, A/B testing, UX principles, personalization tactics, and content strategy.

  
  

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  Demonstrated ability to develop content that inspires, informs, and engages targeted audiences.

  
  

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  Data-driven decision maker with a passion for testing and continuous improvement.

  
  

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  Flooring or commercial interiors industry experience is a plus but not required.

  
  

You're a Great Fit If You...

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  Think strategically and execute with precision.

  
  

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  Thrive in a collaborative environment and are comfortable leading cross-functional initiatives.

  
  

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  Stay curious, nimble, and innovative in a quickly-evolving digital landscape.

  
  

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  Care deeply about crafting brand stories that resonate with people and drive results.

  
  

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  Feel a sense of ownership and accountability, understanding how your role contributes to the greater organization.

  
  

Physical Demands /Work Environment: The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

While performing the duties of this Job, the associate is regularly required to talk or hear. The associate is frequently required to sit. The associate is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance and stoop, kneel, crouch, or crawl. The associate must occasionally lift and/or move up to 25-50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

The work environment characteristics described here are representative of those an associate encounter while performing the essential functions of this job.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job.

Mission Statement: As a Mannington Associate, I am expected to conduct myself in a manner which supports the company's values and philosophy, while performing in the best interest of my fellow associates. I am expected to contribute to our mission statement: to be the best people to do business within the flooring industry and follow the company values of Care, Do The Right Thing, Work Hard/Play Hard and Control Your Own Destiny.