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Director of First-Year Recruitment

Appalachian State University

United States, North Carolina, Boone

287 Rivers Street (Show on map)

Sep 18, 2026

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Position Title	Director of First-Year Recruitment
Location	Boone, North Carolina
Faculty Rank	No
Provide Rank
Position Number	069141
Department	Enrollment Mgt - Admissions - 240300

Position Summary Information

Primary Purpose	This position leads the planning, organizing, directing, and coordinating of all first-year student recruitment operations for the Office of Admissions at Appalachian State University. Reporting to the Senior Director of Enrollment Management, Admissions, the Director of First-Year Recruitment is responsible for developing and implementing recruitment strategies that generate over 20,000 applications annually, with oversight of domestic and international first-year student recruitment. This role emphasizes staff management, territory strategy, recruitment travel (both in-state and out-of-state), and recruiter outreach. The position also focuses heavily on personnel hiring, training, development and accountability, fostering a high-performing and professional recruitment team.
Minimum Qualifications	Minimum Qualifications Master's degree in college student personnel, public administration, general business, or a related field. At least three years of experience in student admissions or recruitment in a post-secondary institution or relevant experience, including two years in a leadership capacity supervising professional staff. Demonstrated experience in program development, implementation, and evaluation. Knowledge of recruitment strategies, enrollment management, and student outreach. Excellent organizational, interpersonal, analytical, and communication skills.
License/Certification Required	Valid driver's license and ability to rent vehicle.
Preferred Qualifications	Experience working with both domestic and international student populations. Familiarity with data analysis and predictive modeling in recruitment strategies. Proven ability to manage multiple priorities and meet enrollment goals. Strong background in fostering teamwork and staff development. Passion for college access Bilingual
Essential Duties and Responsibilities	Personnel Management and Development Recruit, hire, train, and evaluate professional staff and student employees involved in first-year recruitment. Provide leadership, coaching, and professional development opportunities to ensure a highly effective team. Evaluate territory performance. Monitor recruitment activity and territory funnel development. Use data to inform coaching and accountability. Foster a positive and productive work environment with a focus on accountability, teamwork, and excellent customer service. Work collaboratively with the CRM/Slate team to ensure proper data visualization and accountability.
Type of Position	Full Time Position
Staff/Non-Faculty	Staff/Non-Faculty
VISA Sponsorship?	VISA sponsorship is not available for this position. All candidates must be eligible to work and live in the U.S.
Appointment Type	1.0
Work Schedule/Hours	Mon.-Fri., 8:00 - 5:00 pm, occasional weekends for divisional events
Number of Hours Per Week	40
Number of Months Per Year	12
Mandatory Staff	No
Suggested Salary Range	$73,130 - $83,340
Physical Demands of Position	To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Posting Details Information

Posting Date	09/18/2026
Closing Date	10/18/2026
Open Until Filled	No
Evaluation of Applications Begins	09/23/2026
Proposed Date of Hire	11/18/2026
Special Instructions to Applicants	Please attach required documents: Cover Letter Resume List of References with Contact Information
Search Chair Name	Kim Morton
Search Chair Email	mortonka@appstate.edu
Quick Link	https://appstate.peopleadmin.com/postings/56230
Posting Number	201501851P