Senior Manager, Subscriber Engagement

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How you'll make an impact:

SiriusXM is seeking a strategic and technically skilled Senior Manager, Subscriber Engagement to develop and execute multi-channel lifecycle marketing programs that drive subscriber engagement, product adoption, and revenue optimization. This role will focus on designing and executing campaigns that maximize customer value. Leveraging Salesforce and other martech platforms, the ideal candidate will build personalized customer journeys that enhance engagement and improve revenue streams from our subscriber base.

What You'll Do:

• Develop and Execute Lifecycle Campaigns: Manage personalized, multi-channel campaigns (email, mobile, in-app, etc.) that drive engagement, product adoption, and revenue growth through upsell, cross-sell, and right-sizing strategies.
• Leverage Marketing Technology: Build, monitor, and optimize automated CRM journeys using Salesforce and other marketing automation tools.
• Analyze & Optimize Performance: Use data-driven insights to measure success, refine segmentation strategies, and implement A/B testing to continuously improve performance.
• Collaborate Cross-Functionally: Work closely with Marketing Ops, Data Analytics, Product, and other teams to ensure seamless execution and alignment with business goals.
• Own Project Timelines & Execution: Oversee campaign timelines, creative briefs, and testing plans to deliver high-quality, on-time marketing initiatives.

What You'll Need:

• Experience: 7+ years in CRM, retention marketing, or marketing operations, preferably in a subscription-based or consumer tech environment, with hands-on experience in Salesforce and journey automation.
• Analytical Expertise: Strong ability to analyze performance data, conduct testing, and derive actionable insights to optimize campaigns.
• Project Management: Proven ability to manage multiple initiatives simultaneously, balancing strategic execution with detail-oriented planning.
• Customer-Centric Mindset: Deep understanding of customer segmentation, lifecycle marketing, and strategies for maximizing subscriber value.
• Must have legal right to work In the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $101,500 to $133,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.