Event Strategist

Keysight Technologies
MIN 84,060.00 - MAX $140,100.00
paid holidays, tuition reimbursement, flex time, 401(k)
United States, D.C., Washington
Mar 31, 2025
Overview Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our powerful, award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. Diversity, equity & inclusion are integral parts of our culture and drivers of innovation at Keysight. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. About the Role We're looking for an Event Strategist to own and execute our event marketing strategy across trade shows, customer seminars, and other face-to-face experiences. This role is critical in building brand awareness, generating leads, and driving measurable business impact. The ideal candidate is a strategic thinker and hands-on executor with the confidence to ensure every event aligns with business objectives. Creativity, problem-solving, and a data-driven approach are key to success. Responsibilities Event Strategy & Execution Lead planning, execution, and on-site management of trade shows, conferences, and customer events. Ensure events align with business goals, delivering compelling event designs and engagement strategies. Manage sponsorships, booth design, staffing, and event logistics. Oversee vendor selection, negotiation, and coordination for venues, AV teams, and other suppliers. Design end to end experience and theme management to create memorable customer engagements Performance & Budget Management Track event impact on lead generation, pipeline, and ROI; provide data-driven recommendations. Optimize event spend and ensure budget efficiency. Gather market insights/trends and customer feedback to enhance future strategies. Ensure high-quality lead capture by verifying and qualifying event leads in real time, enforcing data accuracy standards, and promptly entering complete and actionable information into the CRM or lead management system. Qualifications 5+ years of experience in corporate event marketing, preferably in B2B tech. Proven ability to lead large-scale events with strong execution and creativity. Experience using event technologies, data analytics, and lead tracking tools (SFDC, DOMO a plus). Strong communication and stakeholder management skills. Ability to travel (up to 30%) and work flexible hours as needed. What We're Looking For Confident decision-maker who ensures events meet strategic objectives. Innovative problem-solver who brings fresh ideas to the table. Data-driven mindset with a bias for action and results. Designer for events Highly adaptable, thrives in fast-paced environments. If you're ready to take ownership and elevate our event marketing, we'd love to hear from you! Careers Privacy Statement *Keysight is an Equal Opportunity Employer.* Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws. The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below. California Pay range: MIN $90,790.00- MAX $166,030.00 Colorado pay range: MIN 84,060.00 - MAX $140,100.00 District of Columbia pay range: MIN 84,060.00 - MAX $140,100.00 Hawaii pay range: MIN 84,060.00 - MAX $140,100.00 Illinois pay range: MIN 84,060.00 - MAX $140,100.00 Maryland pay range: MIN 84,060.00 - MAX $140,100.00 Massachusetts pay range: MIN $90,790.00- MAX $151,320.00 Minnesota pay range: MIN 84,060.00 - MAX $140,100.00 New Jersey City pay range: MIN $119,000.00- MAX $199,000.00 New York pay range: MIN $99,620.00- MAX $166,030.00 Vermont pay range: MIN 84,060.00 - MAX $140,100.00 Washington state pay range: MIN 84,060.00 - MAX $140,100.00 Note: For other locations, pay ranges will vary by region This role is eligible for Keysight Results Bonus Program US Employees may be eligible for the following benefits: Medical, dental and vision Health Savings Account Health Care and Dependent Care Flexible Spending Accounts Life, Accident, Disability insurance Business Travel Accident and Business Travel Health 401(k) Plan Flexible Time Off, Paid Holidays Paid Family Leave Discounts, Perks Tuition Reimbursement Adoption Assistance ESPP (Employee Stock Purchase Plan) Restricted Stock Units