Digital Marketing Specialist

The Materials Research Institute (MRI) is accepting applications for a Digital Marketing Specialist.The Materials Research Institute (MRI) is Penn State's catalyst for multidisciplinary education, research, and innovation in materials. The MRI has three open-access core research facilities that enable materials synthesis, nanofabrication, and characterization. MRI supports faculty across the university by marketing our successes and seeding new opportunities.

Join our creative marketing and communications team, which consists of a Marketing Director, Technical Writer and Editor, Graphic Designer, and Multimedia Specialist who create and support a broad spectrum of marketing activities across various platforms. Our team's goal is to provide quality, high-end stories and visuals that ultimately support MRI's mission, vision, and strategic plan.

MRI is looking for a dynamic individual who will support our marketing team's collective efforts while also bringing fresh and innovative ideas to the table. This role involves collaborating with team members to execute a variety of marketing strategies, including writing internal and external communications, optimizing website user experiences, and increasing social media presence and audience base. The applicant must have strong communication skills, experience using Drupal web platform (front and back end), Microsoft Sharepoint intranet platforms, experience with video editing, knowledge of social media platforms and their user types, experience with Nextcloud media servers and services, and prior involvement in event planning and event engagement.

The ideal candidate will actively participate in brainstorming sessions, contribute to the development of creative content, and help enhance our overall marketing initiatives. This position offers a unique opportunity to grow professionally while making a significant impact on our marketing efforts, which ultimately expands the visibility of MRI's online digital presence.

Responsibilities:

• Assist and coordinate the production of marketing and/or promotional communications that follow the unit's approved strategic marketing plan and objectives

• Edit and proofread publications, including websites, internal and external email, social articles and posts, brochures, feature stories, etc.

• Manage and maintain multiple Drupal websites by updating content as requested by staff and technical staff

• Work with staff to maintain and update content on the MRI's Intranet

• Assist in generating supporting content for news articles, social media articles and posts, magazines, and other internal or external communications

• Interface with strategic communications to facilitate projects

• Monitor news and media presence and report to the team in weekly meetings

• Assist in growing our media contact list with input from faculty and Dynamics Power-CRM Insights

• Contribute to planning and supporting the implementation of event promotions

• Collaborate in the planning of marketing and/or communications strategy

• With assistance from the team, manage the Nextcloud media server and media files

• Ensure compliance with accessibility standards, contractual obligations, confidentiality and privacy policies, and style and standard guidelines

• Time management. We are a busy team; we count on each other to deliver high-quality projects on time

Experience and knowledge using Microsoft Office 365 suiteand Adobe Creative Cloud suite are required.

Preferred (but not required) skills:

• Knowledge or experience using server-side web applications and configurations

• Knowledge or experience managing Drupal 10 core and module updates and configurations

• Design media using Adobe Express

• Ability to assist in video post-production editing and closed captioning

• Knowledge or experience using 360 virtual tour software

The Pennsylvania State University is committed to and accountable for advancing diversity, equity, inclusion, and sustainability in all of its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity in society and nature, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.

Penn State offers competitive benefits to full-time employees, including medical, dental, vision, and retirement plans, in addition to tuition discounts (75% discount for spouse and children), and paid holidays. Please visit https://hr.psu.edu/current-employee/benefits for more detailed information.