New

Marketing Program Manager

Ericsson
paid time off, paid holidays, sick time, 401(k)
United States, Idaho, Boise
Jan 08, 2025
About this opportunity This role is open to being remote in United States, preferably near our offices in Boise, Idaho and/or Plano, Texas and other locations will be considered Cradlepoint Inc. does not sponsor US work authorizations for this job position including H-1B, O-1, and TN. Ericsson also does not hire F-1's working on EAD for this position. Ericsson's enterprise wireless solutions enable organizations to innovate, operate, and grow anywhere - without constraints. Ericsson NetCloud, Cradlepoint routers, and Enterprise 5G solutions provide the flexibility of public and private 5G, with the zero trust security of simplified SASE. We're at the forefront of the Wireless WAN and 5G - the next big waves in networking - and we remain as hungry and humble as the day we started. If you're hungry to be part of something big, come join us. As the Demand Generation Program Manager, you are a creative, tech-savvy marketing leader responsible to design and deliver, targeted and insight-led marketing programs for our North America and select international markets. Using your core analytical skills and MarTech knowledge, you'll leverage data-driven insights, and customer intelligence from multiple sources to optimize targeting of integrated marketing campaigns across multiple channels. This is a unique opportunity to play a highly visible role in an exciting, industry-leading technology innovator as a part of our world-class Marketing Organization that is focused on delivering new business relationships and deeper buying group engagement. What you will do Devise long-term and short-term marketing campaigns with the intent of creating leads from acquiring new customers and influencing existing customers Manage lead journey through email, ads, events, webinars and other tactics to increase MQL conversion Define marketing plans to create and accelerate opportunities, build relationships, and impact revenue growth for North America and international sales segments Work closely with marketing operations and analytics, field marketing, product and solution marketing, and digital marketing teams through the ideation, creation, setup, and launch of campaigns and tactics Ensure timely deployment of initiatives and campaigns by managing internal partners, budgets, timelines, and processes Manage demand generation vendors and optimize programs - IE BrightTalk, TechTarget, Binary Demand, etc. Help manage the demand gen budget spend with other leaders in marketing Continuously assess and report on the results of campaigns and implement improvements where necessary Obtain and/or analyze market research as needed to compare demand gen performance against peers Ensure the Company's target audience is well defined, and that marketing campaigns and promotions are aimed at this group of customers Plan content to align to buyers journey to execute successful ABM-focused programs and campaigns Support sellers through campaign materials in coordination with sales enablement and other marketing teams - Highspot, content, etc. The skills you bring Basic Qualifications: Five to seven (5-7) years of proven experience in B2B marketing (demand generation, ABM, field marketing, marketing operations) Demonstrated ability to create close alignment with sales to drive campaign impact together Experience evaluating, implementing, and managing technology, including Demandbase, Marketo, Salesforce, Clari, Pathfactory, or equivalents Adept at achieving quick wins while taking a process-oriented approach to strengthen the organization's account-based function in strategic greenfield and customer accounts Excellent written and verbal communication skills with executive-presentation experience A highly entrepreneurial spirit with a strong ROI orientation; someone who is clear on campaign objectives and is willing to take risks to solve them and swiftly learn from mistakes Personal Qualifications: A mission-driven individual with a belief in and commitment to the success of the Company Entrepreneurial drive and work ethic; A self-starter with a strong predisposition for action and solving problems Strong team player and ability to collaborate with and influence peers, senior leaders and sales teams A good listener and strategist; comfortable receiving input from others to formulate a sound, well-organized plan Must have the proven ability to successfully manage multiple projects, priorities, and engagements simultaneously Ability to thrive in a fast-paced, start-up environment, working independently with minimal direction Strategic, critical but creative thinker, strong business sense, detail oriented and excellent data analysis skills Ability to lead, create and work within cross-functional team environments Application deadline: January 31, 2025 Why join Ericsson? At Ericsson, youll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of whats possible. To build solutions never seen before to some of the world's toughest problems. Youll be challenged, but you won't be alone. Youll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next. What happens once you apply? Click Here to find all you need to know about what our typical hiring process looks like. Encouraging a diverse and inclusive organization is core to our values at Ericsson, thats why we champion it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity and Affirmative Action employer, learn more. If you need assistance or to request an accommodation due to a disability, please contact Ericsson at hr.direct.mana@ericsson.com. DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by employees in this position. They are not an exhaustive list of all responsibilities, duties and skills required for this position, and you may be required to perform additional job tasks as assigned. Primary country and city: United States (US) \|\| Idaho Remote Job details: Portfolio Sales Support Compensation and Benefits at Ericsson At Ericsson Enterprise Wireless Solutions, we know that our people are the key to our success. We offer a competitive compensation and benefits package to help with your individual needs and goals. Your Pay The salary range for this position is listed below. The actual salary offered is dependent on various factors including, but not limited to, location, the candidate's combination of job-related knowledge, qualifications, skills, education, training, and experience. * $100,000 - $150,000 Your Health Ericsson Enterprise Wireless Solutions offers excellent, competitive employee benefits, such as: subsidized, nationwide PPO medical benefit options including a low-deductible Point of Service Plan and a qualifying High Deductible Health Plan (HDHP), with a generous company-provided HSA contribution. For California employees, we offer a subsidized HMO option through Kaiser. Ericsson Enterprise Wireless Solutions also offers subsidized dental and vision coverage. Your Financial Security We invest in both your short and long-term financial wellbeing. Our 401(k) plan has a 4% company match and immediate vesting. Employees will also receive company-paid employee basic life and AD&D insurance and company-paid disability benefits. Your Time Your work-life balance is important to us. New employees are provided up to 40 days of paid time off per year, including 15 days of accrued annual vacation, 3 personal days, 7 paid holidays, 4 floating holidays, 10 sick days, and 1 volunteer day. Please note paid time off is pro-rated based on the employee's start date. Additional Benefits Ericsson Enterprise Wireless Solutions offers other company-paid benefits such as a comprehensive Employee Assistance Program, Talkspace mobile therapy, and volunteer paid time off.