ABOUT DATAMARS
Datamars is a global data solutions
company with a 30+ year legacy in animal and textile solutions. Building on our
history as a successful RFID identification and data solutions company, we
bring together products, technologies & capabilities to put powerful data
in the hands of our livestock, pet and textile customers so they can make
better informed decisions. Our solutions deliver insights that help customers
define what now looks like, what tomorrow could be and to track the
improvements to get there.The results? More profitable decisions, less
environmental impacts and higher quality of life.
Our vision is clear:World leaders in harnessing the power of data
to measurably improve productivity and quality of life.
Our purpose is strong:It guides our actions and behaviors and
reflects our commitment to do the right thing for our customers. It gives us
courage to take on big challenges!
Our mission is simple:Information is the way to a better, more
sustainable world. INSIGHT INTO THE ROLE
As the Digital Marketing & Lead
Generation Specialist, you will drive the strategy, development, and execution
of digital marketing initiatives across Datamars Livestock's brand portfolio.
This role is critical in reaching our revenue and margin goals within North
America by leveraging digital platforms to generate leads, engage customers,
and enhance brand visibility.
KEY
RESPONSIBILITIES
* Digital Marketing Strategy:
Develop and implement comprehensive digital marketing plans to elevate brand
awareness, drive traffic, and achieve lead generation goals.
* Campaign Execution:
Lead and manage web, SEO/SEM, email, social media, and digital advertising
campaigns.
* Lead Generation & Nurturing:
Design and execute targeted lead generation and nurturing strategies, aligning
efforts to the customer journey for maximum engagement.
* Content Creation:
Create and curate content for digital and social media channels, including
video, to engage target audiences effectively.
* Performance Analysis:
Measure and report on campaign performance; optimize based on KPIs and ROI,
applying insights to refine future strategies.
* Creative Innovation:
Brainstorm and test innovative growth strategies, including experimental
campaigns and conversion optimization tests.
* Collaboration:
Partner with internal teams to create landing pages and digital sales tools;
collaborate with sales teams, the global marketing team, and external agencies
to ensure brand consistency and goal alignment.
* Customer Journey Mapping:
Analyze user experience across channels, identifying conversion and drop-off
points to streamline and optimize user funnels.
* Technology Evaluation:
Research and recommend emerging digital marketing technologies and tools to
enhance performance and competitive edge.
* Team Collaboration:
Strong interpersonal skills; able to work cross-functionally and build strong
relationships.
* Customer-Focused Communication:
Skilled at translating complex information into clear, audience-friendly
messages.
* Project Management:
Capable of managing projects within deadlines and budgets with high attention
to detail.
* Adaptability & Resilience:
Comfortable in a fast-paced, dynamic environment, handling challenges with a
proactive, positive attitude.
* Innovation:
Ability to develop new ideas and approaches that contribute to marketing and
business growth.
* Timely execution: Ability to get hands-on and execute for on-time
deliverables
QUALIFICATIONS & EXPERIENCE
* Experience:
3+ years in digital marketing or advertising, with a preferred focus on the
agricultural sector.
* Education:
Bachelor's degree in Marketing, Advertising, Communications, or related field preferred.
* Technical Skills:
Proficiency in HTML, CSS, JavaScript, and UX/UI design principles;
WordPress/CMS experience; familiarity with Salesforce and marketing automation
tools; Adobe Suite (InDesign, Photoshop) skills preferred.
* AI Proficiency:
Knowledge of AI tools and applications in marketing a plus.
CULTURE & VALUES
- Be Passionate; Aim to Excel;
Respect one another; Strive for Performance; Be Empowered! - Customer centric - Solution
focused - Relationship driven. - Innovative - delivering advanced
integrated technologies to transform sectors. - Collaborative - sharing ideas
& collaborating across global teams. - Competitive & growth mindset
- Market leaders - Goal oriented - growth focused.
As a vertically integrated business
with a head office in Switzerland and market-based operations in over 21
countries, we unite people from diverse sectors, backgrounds, countries and
professions. This proudly diverse and inclusive culture strengthens our
collective abilities to make a measurable difference to the profitability and
quality of life of customers, the sustainability of sectors and the future of
the environment.
We have R&D hubs in Switzerland, New Zealand and Chiang Mai, production
facilities in six locations and sales and marketing hubs in over 24 locations
worldwide. We are constantly evolving, which allows our people to engage with
stimulating & innovative technology, products & projects.
EQUAL OPPORTUNITY EMPLOYMENT POLICY
DATAMARS provides equal employment opportunities to all employees
and applicants for employment and prohibits discrimination and harassment of any type without
regard to race, color, religion,
age, sex, national origin, disability status, genetics, protected veteran
status, sexual orientation, gender identity or expression, or any other
characteristic protected by federal, state, or local laws.
Interested candidates are encouraged to apply
directly at https://datamarsinc.easyapply.co
Please visit our careers page to see more job opportunities.
Datamars
Jan 11, 2025