Marketing Manager, Brand Extensions - Accessories & Licensing

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

MAJOR ACCOUNTABILITIES:

• Drive a global go-to-market framework for New Balance's Brand Extensions in Accessories & Licensed products that prioritizes thoughtful integration into our Global DTC experience (e-commerce, retail & key account) serves relevant consumer needs, and matches our brand's commitment to craftsmanship.
• For Accessories, lead Go-To-Market planning and be the cross-functional conduit between Marketing, Product & Merchandising teams across DTC and Key Account. Lead the deployment and creative management of our Global Brand Guidelines across product development, asset creation and marketing activations.
• For Licensing, act as the marketing liaison between our partners and New Balance cross-functional teams to support the creative process and marketing activations. Guide key licensed partners to make sure the strategy and products reflect and adhere to our Brand Guidelines, and connect to the missions of our Running, Lifestyle and Sport categories.
• Partner with Sports Marketing & Entertainment Marketing teams to develop a seasonal seeding program with our Global & Regional ambassador portfolio. Through long-range planning, prioritize athlete & ambassador integration into key licensed product category marketing when applicable to the partner or initiative.

REQUIREMENTS FOR SUCCESS:

• 5 years relevant marketing experience
• Significant knowledge of the global Sport landscape greatly preferred
• Knowledge and interest in sneakers, fashion and music
• Marketing experience including product launch & marketing plan execution, post campaign analysis, use of modern marketing techniques & tools
• Ability to navigate a global organization across many functionswith an emphasis on communication and multi-year planning
• Strong relationship and influencing skills

Regular Associate Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.