Direct Marketing Manager

We are a leader in the window industry and looking for like-minded individuals to join and grow our organization. Renewal by Andersen was named one of the best employers for women in 2023 by Forbes, and one of America's greatest workplaces in 2023 by Newsweek. We're consistently growing and looking for new talent to add to our already amazing team!

Duties include but are not limited to:

Recruit, hire and train through cost effective recruiting tools
Create and develop the culture of the local direct marketing team, through personal role modeling desired behaviors and techniques, and delivering a world-class customer experience across each touchpoint
Supervise direct marketing field activities including training, role playing, daily meetings, field supervision, and motivating team members
Monitor and coach your team to ensure they are following proper procedures, scripts and customer service guidelines
Execute direct marketing strategies that help the region generate and develop leads via door-to-door activities
Actively supervise program launch through a combination of strategic staffing, training, planning, scheduling, and management of direct marketing activities
Maximize deployment of your team and develop growth strategies for your market
Lead your team on planning and delivery of direct marketing activities and events that support objectives and go-to-market strategies within the market

Ability to provide the above while:

Coordinating direct marketing with mapping and tracking permit logistics and direct marketing communication, organization of lead documents, and verification of leads from team
Providing timely tracking and entering of marketing data into corporate database
Providing the appropriate communication to fellow teammates and departments
Developing and providing advanced training on Direct Marketing protocols while monitoring the quality of leads and team performance

Pay and Benefits:

Pay for this role is 70k annually, plus uncapped bonus. Annual on target earnings potential between 97K - 130K

Benefits include:

Medical, Dental, Vision
401k with employer match
Supplemental benefits, including: life insurance, short and long-term disability, accident coverage, and critical illness coverage
PTO
Paid Holidays including a flex holiday off of your choice

Requirements

Leadership Skills: 4+ years of team leadership. Ability to lead and motivate a team, ensuring that canvassers are engaged, informed, and effective in their roles.
Communication Skills: Strong verbal and written communication skills are essential for training, providing feedback, and interacting with the public, team members, and partnered department leaders.
Organizational Skills: Ability to manage schedules, track progress, and maintain records of canvassing efforts efficiently.
Experience in Canvassing or Fieldwork: 2+ years of prior experience in canvassing, campaigning, or similar fieldwork helps in understanding the nuances of the role.
Problem-Solving Skills: Ability to think on your feet and address challenges that arise in the field, whether with team dynamics or logistical issues.
Data Management Skills: Familiarity with data collection tools and software to track canvassing metrics and report outcomes effectively.
Interpersonal Skills: Ability to connect with diverse groups of people, fostering positive interactions and building rapport quickly.
Training and Coaching Skills: Experience in training and mentoring team members to enhance their skills and performance.
Adaptability: Flexibility to adjust strategies based on real-time feedback and changing conditions in the field.
Knowledge of Local Strategies: Understanding of the community and the specific strategy that are relevant to the canvassing efforts, which helps in effectively communicating with the public.
Commitment to the Cause: A strong belief in the mission or cause being represented, which can inspire and motivate the team and enhance their effectiveness.
Driving: Valid Drivers License with an insurable driving record

Salary Description
70k annually plus bonus